I was reading the New York Times when I saw something very interesting. An advertisement that really caught my eye for its awful lack of spatial relationships.
Tivoli Audio is a maker of high-end audio electronics. And the ad in question was for one of there table top radios. It was a nice looking piece and the ad had the usual fluff copy but the image was what really stuck out. In most cases, the product plays second fiddle to the surrondings but here there were barely any surroundings and alot of product.
The problem I had with this was that I am not sure where or why I would purchase a table top radio. Therefore I saw a beautiful product but could not mentally envision a use for it. The mental placement of this object is key to its viability in a market oversaturated with specialty items. How many times have you seen a shower radio without seeing it in a shower? So, why show a table top radio without placing it in context of where it might go?
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