The direct marketing campaign ongoing by H&M seems to be shear genius. They placed a insert into local newspapers in NY and advertised a gift a day until Christmas. The above dress being an example. I became particularly fond of a leather jacket that was today's (December 5th) Gift of the Day. I waited and was really excited to purchase it after work. I even consulted a friend that thought I would be okay waiting.
After work I promptly walked over to H&M to find that they were sold out. As were 3 other stores I went too. By sending the flyer out ahead of the merchadise the were able to generate enough buzz to sell out of these items. Kudos H&M on a job well done now open your online store its long overdue!!!!
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