As Adverblog pointed out the other day, this is an interestingly grotesque advergame for an Italian website promoting the show Dexter. (you can find the link here) I navigated to the site and enjoyed trying to play the game but my italian is simply lacking so I ended up without any fingers pretty quickly. The interesting thing here is that Showtime has taken an interesting approach to a rather taboo subject - serial killing.
(Full disclosure: I am hooked on the show and find it to be really unique and funny)
Advergame's to me normally are somewhat boring and full of the usual monotony like the hero figure trouncing a dragon. This advergame however is particularly interesting because it makes light of losing your digits in a somewhat engaging way. As the advertising paradigm continues to shift its this type of attention to engagement that will thrive while the interrupt method will "sleep with the fishes."
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