Effective Viral Videos

Engagement! Its an easy concept. Give the consumer something to engage them. The video above is very effective use of something I wanted to post. Why? Because it engaged me on a personal level. I remember countless days working at an ad agency when you feel like making ads were exactly like this video.

I have not written a blog in days but this particular video engaged me so much on a personal level, I decided to write a new one. I see so many videos nowadays that are slapped up on the web with just as much thought as the advertisements of old.

I am only left to wonder one thing. Will this online video movement become the TV commercial of old? By this I mean, will we become so oversaturated by second rate videos, that we will eventually tune them out. It did not take long for consumers to tune out banner ads so I have to believe if marketers do not wake up and start creating compelling online video campaigns consumers will tune them out.

Closed: except for Spam

Myspace has been quietly (or not so quietly) undergoing many changes since it first became the predominant social network site. First it closed its system to third party developers, which caused a huge backlash amongst its faithful. Social Media properties are built on their willingness to be open and learn from that openess but Myspace ignored this fact. This was a majoy blow to an already suffering online property.

One of the biggest crimes, I can see to Myspace is the hugely active network of marketers, model wanna-bes, and porn stars that run rampant on the site. The fester around every corner and send request out by the hundreds. A site that was once known to help local musicians in LA network has become a perverted pool of fake profiles. In contrast to Facebook which seems to be a more relevant Networking site with a completely open system. Its baffling to me that Myspace can be getting it wrong on various levels and continute to this policy of doomed strategy.

Myspace will you ever become relevant again?